These days, mobile apps at small business levels a forward-thinking approaches hand this is where you can take a big leap ahead of your competitors. More and more small businesses are now understanding and utilizing this strategy of building a mobile app, instead of relying upon a mobile-friendly website. Here are a few plain and promising statistics to help you ascertain the benefits of a mobile app for your very own start-up.
1. 90% of the users that enjoy a company’s user interaction on the mobile app will buy from the same brand again
By the year 2020, it has been predicted that the number of mobile users will touch 6 billion. Through the mobile app, your brand becomes visible to the customers all the time. The better app experience you offer, the greater the likelihood of you influencing their impressions and decisions. A report also reveals that 62% of users who faced a bad mobile experience, did not buy from that brand again.
2. The worldwide mobile app revenue in 2019 is 462 billion USD
Users across the globe are spending a lot of money on apps and that gives any start-up a great revenue stream to tap into. An app for your business will help you reach all those users and make your products accessible to them. People are now turning more and more fluid in making digital purchases and are readily paying up if they get immediate value from their purchases. If you develop your app to offer value to the customer, they’d be happy to pay the right price for it.
3. An average smartphone user has about 80 apps on their phone and uses about 40 each month
These statistics reveal how an average user interacts with almost 40 different businesses on a monthly basis. The on-the-go attribute of the mobile app along with an immersive user experience makes it an irresistible force inviting users to engage with their brand no matter where they are. Based on customer interaction and services, mobile apps have become a dependable channel to help win more and more loyal and spending customers.
4. An app is the most effectual advertising medium, with a cost of $2.89 per user install
A mobile app for your business can greatly contribute to your brand awareness. The app serves as a blank billboard sign. You can make it as stylish, attractive, functional and informative as you like. The more often you get your customer involved with your app, the sooner they will be inclined to purchase your product. This is called the “Effective Frequency” in advertising. As a rule of thumb, hearing and/ or seeing your brand approximately 20 times is what will get you truly noticed.
5. 83% of people prefer user interaction to be unified across all their devices
One of the most crucial things your customers expect while connecting with you is the ability to interact with your business from any device at any time without having to restart the session. For a start-up, user satisfaction is of utmost priority, that is you cannot skip having a formidable mobile presence.
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