Most people are hooked on to their mobile screens every waking hour. Mobile apps have witnessed an increased demand over the last few years. This industry is full of opportunities with the biggest scope for innovation compared to any other field. Successful mobile app entrepreneurs revel in being their own bosses and are constantly looking for brighter solutions to improve their products and services. The app ecosystem grows dramatically in the market given its ability to bring the world in the palm of your hands. Here are a few tips on how to become a successful app entrepreneur in 2020:
1. Focus on your STAR feature
Innovation is the keystone to successful app entrepreneurship. The most novel method for bringing about innovation is either to showcase a completely new/original idea or to change the game of an existing, rather steady business. Make sure you keep your focus solely on optimizing your “hero” feature as the complexity of the app takes away from the idea of a dream user experience.
2. Mind the APP STORE
Google Play Store and Apple App Store chart the locus of all market trends and will help you spot and benchmark the best and the bad app formats. Feedbacks and ratings often cite the most relevant and practical clues on the improvisation of your app. To understand what makes an app usable and popular, look at the top charts of the free, paid and grossing Apps, analyze the parameters that differentiate the top apps from others, and try to incorporate the characteristics of the most successful apps into your app.
3. Strong App Monetisation Strategy
Having a strong marketing strategy to promote the app across all mediums decides the fate of the mobile app. Invest well for better returns. Most of the users don’t like paying for downloading the apps, determining and choosing a perfect monetization strategy becomes even more challenging for an aspiring app entrepreneur. Amongst app purchases, subscriptions, in-app purchases, and freemiums, which kind of monetization plan you offer your user also decides whether your mobile app is worth a million downloads or not.
4. Regularly analyze your App Data and Improvise
A storming app launch does not warrant a successful app. To make your mobile app successful, keep a keen eye on user reviews, store rankings, and changing market needs. Track the performance of your mobile application and know the areas that need to be improved using Google Analytics. It is also useful to correlate your data with the app’s performance through a platform like App Annie, which provides a ton of metrics concerned with your app, including your app’s downloads, rankings, reviews, and revenue. Analyzing your app data daily helps you easily spot trends and make necessary changes quickly if needed.
5. Create a Value System
Another thing you should to do become a better entrepreneur in 2020 is to promote a specific set of values. It will help you to win over new customers and boost employee morale at the same time. Two-thirds (63 percent) of global consumers prefer to purchase products and services from companies that reflect their own values and beliefs.80% of American workers believe company culture is an important factor in job satisfaction.
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